Yunho, Big Bang, Park Shi Hoo, Han Chae Young and Lee Da Hae have been chosen as the main cast for the promotional video by the Korea Tourism Organization, which will be aired worldwide, to show Korea as an attractive tourist destination.
Stars like Bae Yong Joon and Lee Young Ae, who have been the leading icons of the Hallyu wave up until now, will retire from the Korean PR battle and the next generation of Hallyu stars will enter.
TVXQ’s Yunho and Big Bang have been rising in Japan’s Oricon Charts and they are singers who make their income in Japanese yen. Kim Bum, from last year’s drama, [Boys Over Flowers], and Park Shi Hoo, from the drama [Prosecutor Princess] released in March-April this year, have also started to catch the eyes of the housewife fans*. Female stars Han Chae Young and Lee Da Hae are following in the footsteps of Song Hye Gyo, Kim Hee Seon and Chae Rim to become the new “Chinese Market Killers”.
Initially, the proposal for this publicity video included Park Yong-Ha, but the plans have been changed due to his sudden death. “World Star” Bi, has also risen as a representative of Korea, but with the next generation of Hallyu stars, this plan will change.
For the promotional materials this time, it will feature the primary tourist locations as part of the story line, in the form of an omnibus. Each star will complete the filming of the mini-drama by the end of August and it is set to screen in major countries worldwide.
*t/n: Actual term used was “obasan fans”.
Source: [JoongAng Daily]
Translation credits: mandasoh@tohosomnia.net
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